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Archive for November 12th, 2012

Impetus Momenta…

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My profile went up on the Impetus Momenta tumblr! Can’t wait for this.

Impetus Momenta – Andy Ellis

Andy Ellis spent most of his youth skateboarding. He studied Product Design at Central St Martins in London. After graduating, Andy found work in a skateboard shop and at London’s Design Museum. It was during this time that he was offered an internship in Paris at Marc Newson’s design studio. He declined the offer due to wanting to work for himself. At the same time he had no idea what it was that he wanted to pursue.
In 2005 he discovered the beauty of the Fixed Gear bike and in 2006, Fixedgearlondon was founded. Fixedgearlondon is an integral part of how today’s fixed gear culture has evolved. Inspiring a generation that would give the cycling industry a greatly needed kick up the backside. In 2008 Andy founded Fixed-Magazine which is currently published 4 times a year, it reaches every major city in the world via the online downloadable pdf and also via the printed version. Fixed is the only magazine in the world currently printed that is specifically for fixed gear riders.

At Impetus Momenta Andy will be talking about the history of Fixed gear, it’s current status as a culture. Also the balance of form and function in a Fixed gear bike’s design, the ethos of riding fixed on the streets and the benefits that come riding Fixed.

“I believe the Fixed gear bike is the most important form of transport ever devised. Perfected in it’s inception, balanced in it’s form and function… if you take any part away from a fixed gear bike, it ceases to function. If you add anything it looks superfluous! When you master riding Fixed you feel at one with this form of transport more than any other machine ever invented.” – Æ


Written by fixedgearlondon

November 12, 2012 at 5:00 pm

Posted in Uncategorized